Create Connections
Transforming Expos into Business Opportunities
Whether you’re a host or a guest, our mission is to help you make the most of every business event and exhibition. At Nicholson, we Create Connections that turn conversations into conversions.
From pre-event readiness to post-event evaluation, we guide your team through every step—so every exhibition becomes:
- The right place at the right time
- A source of qualified leads that convert
- A pipeline from prospect to partnership
Our Expo Services
We offer end-to-end support to help you maximize ROI from trade shows, expos, and business fairs.
Marketing Communications
We ensure that your brand is visible, compelling, and memorable.
- Communication strategy design
- Corporate promo & publicity videos
- Exhibition area advertising
- Expo catalogs & outdoor banners
Business Development
We shorten the B2B sales cycle by fostering H2H (Human-to-Human) connections between entities.
- Sector-specific market analysis
- International market mapping
- Targeted exhibition and country recommendations
- Curated introductions to relevant prospects
Exhibition Infrastructure
Stand out at your next expo with a fully customized setup.
- Custom stand design tailored to your brand
- Shipping, logistics & transportation support
- Banner & poster printing and installation
Master the Cycle: Expo Training Program
Turn every exhibition into a strategic growth opportunity.
Our training program equips your team with skills aligned to the four key expo phases:
- Preparation – Align marketing goals with activities
- Engagement – Maximize impact during the expo
- Follow-Up – Nurture leads to build trust and momentum
- Review – Evaluate performance and refine strategy
This training ensures continuity between your marketing objectives and your exhibition tactics—so no opportunity is wasted.
Expo Readiness Checklist PDF